business online
using the premier
Kansas City web
services firm
strategy
We know business. We know the web. Let us introduce you.
Does your internet consultant have what it takes for your business to succeed online? Or do you have the feeling that they do it without much understanding of traditional business practices? Our strategy consulting training ground was with Deloitte Consulting, where we focused on strategic growth opportunities for our clients. Let us bring this knowledge to you.
We are strategic growth advisors, and our medium is the web. Rooted in business fundamentals and armed with knowledge of intricate workings of the internet, search optimization techniques and social media channels, we are able to identify valuable opportunities and develop relevant internet marketing strategies to meet your business objectives. Whether it's the first step of laying the foundation for your web presence that we can help you with, or developing a comprehensive web strategy, we're the team for you.
We create relevant, targeted internet marketing strategies that reach and resonate with your target audience. Here's a sampling of our services:
- // Search Engine Optimization - position your company to be found by your target audience; drive more organic traffic to your site
- // Keyword Campaigns - identify the most promising keywords based on research & analysis
- // Competitor Intel - learn what your online competitors are doing to excel in search results
- // Micro-site Strategy - extend products/services into niche markets using highly optimized micro-sites
- // Online Visibility Campaign - a combination of the above elements that yield an effective online marketing strategy
Get more visible online. Do more business on the web. Let the experienced professionals at Alvin H. help you exceed your goals.
Our strategic business services:
WEB STRATEGY // GROW YOUR BUSINESS
- Identify, develop and monitor strategic opportunities to grow your business online
- Leverage innovative business models presented by the web (ex: crowdsourcing)
- Give your business online counterparts
- Tap social media channels to reach and interact with target audience, increase brand awareness and develop relationships
- Conduct extensive competitor research to understand workings of online competitors' strategies
INTERNET MARKETING // PROMOTE YOUR BUSINESS
- Identify target keywords for SEO campaign, based on research & analysis
- Craft internet marketing strategy
- Create relevant and meaningful social media marketing strategy that effectively communicates with target audience and drives real results
ONLINE VISIBILITY CAMPAIGNS // AUGMENT YOUR WEB PRESENCE
- Analytical approach to SEO services
- Targeted keyword selection and analysis activities
- Develop and implement creative online visibility campaigns that drive more customers to your website and/or into your store
- Content development for blogging strategy
- Monitor your brand, products and services online
ONLINE SALES CHANNELS // INCREASE REVENUES
- Identify and develop online sales channels and additional revenue streams
- Build ecommerce website, shopping cart and/or integrate online payment systems like PayPal into website
- Generate sales leads from online sources
BUSINESS BOOSTERS // REDUCE COSTS, DRIVE EFFICIENCIES
- Explore business development opportunities online, assess the viability of each and assist with creating innovative online business models
- Conduct competitive, market and consumer research
- Analyze your current website design and website traffic to identify areas of improvement
- Leverage new technologies that drive efficiencies into your business and lower costs
If you've been thinking about revamping your website or getting a new one, dabbling in online business models, doing more in online channels or using the web to grow your business, you've come to the right place. Our engagements yield results: productive conversations with your target audience that lead to sales opportunities, increased number of leads from the internet, valuable insights on industries, markets and competitors, and improved visibility in online channels.
Looking for something more tangible? Here are some examples of recent engagements.